Why Size Matters
Choosing the wrong sticker size is one of the most common mistakes. Too large and it overwhelms the surface or looks cheap. Too small and the text is illegible or the design loses impact. This guide covers the standard sizes for every common application, helping you choose the right dimensions before ordering.
Packaging Stickers
Packaging Seals
Used to seal tissue paper, bags, boxes, and envelopes. The sticker should be large enough to hold the packaging closed but small enough to look intentional, not like tape.
- Small seal: 25mm circle — minimal branding, elegant closure
- Standard seal: 38mm circle — the most popular size, enough for a logo
- Large seal: 50mm circle — room for logo plus text like Thank You
- Oval seal: 50mm x 30mm — fits narrow packaging seams
Thank You Stickers
- Standard: 38mm circle or 50mm circle
- With message: 50mm x 35mm rectangle or 60mm circle
- Premium: 60mm x 40mm rounded rectangle
Shipping Box Labels
- Branded box seal: 75mm x 50mm or 100mm x 35mm
- Fragile/handling label: 75mm x 50mm
- Return address: 65mm x 25mm
- Full shipping label: 100mm x 150mm
Product Labels
Candle Labels
- Tin lid (4oz): 50mm circle
- Tin lid (8oz): 65mm circle
- Jar front (small): 50mm x 50mm
- Jar front (medium): 70mm x 50mm
- Jar front (large): 80mm x 60mm
Cosmetic Bottles
- Small bottle (30ml): 50mm x 30mm or 40mm x 40mm
- Medium bottle (100ml): 80mm x 40mm
- Large bottle (250ml): 100mm x 50mm
- Tube label: 60mm x 30mm
Food Jars
- Mini jar (45ml): 40mm x 30mm
- Standard jar (200ml): 70mm x 50mm
- Large jar (340ml): 90mm x 60mm
- Lid label: 50-65mm circle (match jar lid diameter minus 5mm)
Branding Stickers
- Laptop sticker: 60-80mm (die-cut to logo shape)
- Water bottle sticker: 50-70mm
- Phone case sticker: 40-50mm
- Skateboard sticker: 80-120mm
- Giveaway sticker: 50-70mm
Vehicle & Outdoor
- Car bumper sticker: 200mm x 65mm
- Rear window decal: 150-200mm
- Van side panel logo: 300-600mm
- Shop window: 200mm+ (custom sized)
How to Measure
If you are labelling an existing product, measure the available surface area and subtract 5-10mm from each dimension to leave a comfortable margin. For curved surfaces like bottles, wrap a piece of paper around the surface and mark where the edges should be — this gives you the maximum width for a wrap-around label.
When in doubt, print your design at 100% scale on paper, cut it out, and hold it on the product. This 30-second test prevents expensive mistakes.
Custom Sizes
At StickerNation, every order is custom sized — there are no fixed size constraints. You specify the exact width and height in millimetres, centimetres, or inches. Our online designer shows your sticker at the correct proportions so you can visualise the final result before ordering.